Cloud migration and adoption are major as the year 2015 ended as a new research study by RightScale has found that 93% of organizations worldwide are using the cloud in some form or the other. CompTIA said last year that cloud adoption in all forms had crossed 90%. The finding is amazing considering most people who still think the cloud is way above the ground. The ground is now touching the cloud as 88% organizations are using public cloud services. But though not all of these organizations are running their applications on the cloud, more than 60% have built applications that are cloud friendly, telling us that their migration to the cloud, at some point in time, is inevitable. The cloud is believed to be good for business and customers and, specifically, if you are a consumer facing business with customer identity management as a key component. Several vendors provide Customer Identity Management platforms as SaaS deployed on the cloud and have been reaping great benefits. Because managing customer identities involve a great deal of security and safety of private customer data, some businesses believe the cloud might not be a great option. They think that way mainly because of two reasons: cloud security and migration.
Cloud security is not a concern anymore as several years of cloud deployment has shown. In fact, the cloud is seen as more secure than an in-house server. This brings us to the second point of transition challenges. CompTIA found that about 63% organizations felt the migration to the cloud was difficult. It is true. “The bulk of the cost and effort of any IT project is typically consumed by integration and cloud computing is no different. If anything, cloud integration may be even more challenging as it requires web APIs that may be unfamiliar to the technical team. Integration may be further complicated by lines of business procuring their own applications without being aware of how they will fit into the overall system,” Seth Robinson, Senior Director, Tech Analysis at CompTIA said.
As Robinson explains, the transition challenges can be broken down into two. One is the unfamiliarity with the APIs, and second is issues in integration. These are, precisely, the two issues you need to look out for while selecting a CIM cloud-based vendor for your business. Your Customer identity management platform should take care of the entire integration process on the programming side not requiring you to decode unfamiliar API codes. Integration is a key characteristic CIM platform vendors whether or not deployed on cloud, need to have. CIM platforms are built to be consumer facing and form the core of your business strategy which means the platform should be able to integrate with all of your CRM, CMS, marketing, advertising and DMP tools without creating silos. As we said, the ground is touching the cloud and if you are looking for a CIM platform, you should too.