The #1 reason Robert Kiyosaki recommends network marketing is for its system of education. Important real life business subjects like developing an attitude of success, leadership skills, communication skills, people skills, just to name a few.
The one area we tend to forget or gloss over is personal development and developing the right attitude. So many of us get into a network marketing business and just expect it to happen. We forget that the leaders once sat in the chairs we are now sitting in. To get where they are now they had to undergo a change…personal change. They had to become the best person they could be. We go to a conference and get all fired up and come home and start telling anybody and everybody about our great opportunity. We forget that we don’t have the skill set that our leaders have. We get so focused on business development that we forget that to be successful at business on the right side of Kiyosaki’s quadrant we need to develop personally as well.
A mentor of mine said:“You can only grow professionally as much as you are willing to grow personally” -Jan Janzen
When I first got into network marketing I was shown a diagram:
A is where you start and C is when you have a successful business. The B can fall anywhere on that line. It could be 2 weeks, 2 months, 2 years or quite frankly never. The journey from A to B is the 6″ between your ears. Personal development skills are a big part of this equation. Some people come to this industry with these skills; most do not. These are not sales skills I’m talking about; in fact salespeople often do not do well whereas teachers shine. The beauty of this is these skills can be learned and are taught by many of the companies that Kiyosaki endorses. Read Cashflow Quadrant Chapter 4.
Kiyosaki also says that the only difference between the 95% and the 5% is the way they think. How do you make that transition from the left side of the quadrant to the right side of the quadrant. How do we change our thinking? Books, CDs, webinars. Think it’s expensive? Many of us, myself included went to university and didn’t care about how much the school made on us; we wanted the education. Yet time and time again I’ve been asked if the leaders are making money from the books and CDs. Quite frankly I didn’t care. If someone was going to teach me how to escape the rat race I was all ears. I subscribe to the J.Paul Getty philosophy of preferring to get paid 1% of 100 people’s efforts rather than get paid on 100% of my sole effort. We expect the professors to get a salary and we even buy books written by them; yet we are skeptical to learn from 5 figurers. Go figure.
It’s curious to me that we dish out thousands of dollars on university where there is absolutely no guarantee of success or of a job. Today young people graduating with degrees are thousands of dollars in debt. I heard some examples of Harvard grads being one hundred thousand dollars in debt! How many years will it take them to pay that off? How many years will it take just for them to break even? If this were a horse race and our children were out of the start gate after graduation how many of them wouldn’t be anywhere near the start line let alone in the race? Now don’t get me wrong here. I’m not saying a university education is not important, I’m just saying make sure you go for the right reasons. We see the rich send their children to university so we make the assumption that that is what we need to do to become rich. WRONG. The rich send their children to university for the education not to get a safe secure job. The rich also teach their children how to leverage themselves by owning a ‘B’ Quadrant business.(if you don’t know what a ‘B’ quadrant business is read p.4 of Cashflow Quadrant. Kiyosaki’s buckets of water story was a life changing Oprah light bulb moment for me.) University is just one component not the be all end all.For more of my thoughts on education you can read my hubpage on Thomas Friedman.
It’s important to associate ourselves with the 5% whether in person, in a book or on a CD because otherwise when we hear the 5% speak it doesn’t add up; it doesn’t compute. Nobody wants to be part of the 95%. Nobody knowingly chooses to be in the dead, dead broke or still working category. There is a rule called the 95% rule that says: 95% of everything you personally know you learned from people in the 95% income group. If this is true what income group should you end up in? The 95% group! At 13 my son read Rich Dad Poor Dad. When he started Grade 9 he came home from school with a consent form for Go to Work With Your Parent Day.
Across the top he wrote: Another example of teachers teaching us to be employees and not employers.
Our teachers are employees after all and they are simply teaching what they know. The problem is, the majority of us have a job or own a job (self-employed) so therefore it is considered normal. Normal thinking doesn’t think about the future. We want to be abnormal. We need to think I have to retire so I NEED TO DO SOMETHING NOW. I have to develop both personally and professionally. I need to read good books, attend webinars, and grow my business because I need and want to be able to do what I want when I want and not be controlled by the almighty buck.
When people fail in Network Marketing it’s typically not the company that failed but they failed themselves and as most of us don’t want to admit that, we bad mouth the industry. You see people are anxious to improve circumstances but not to improve themselves. All want more time and money without changing.
So here’s a recipe:
Change your thinking = change your future
Have attitude that it is going to happen. Develop an attitude of success.
5% live the dream 1st, write down their goals 2nd, plan 3rd and apply effort 4th
95% have reversed the order. They ask how much effort will this take? Then they do, set the goal, and then dream
Interestingly enough only 5% ever write their goals down.
School has taught us that failure is a bad thing but how else did we learn to ride a bicycle? Making mistakes is how we are designed to learn. Kiyosaki says he is more financially successful than most people, not because he is smarter but because he failed more.
“In network marketing, you are encouraged to make mistakes, correct, learn and grow. To me that is life changing education.”-Robert Kiyosaki
The only way you truly fail in network marketing is quitting too soon. Here is one of my favorite stories on giving up too soon:
A man meets a successful man in the road. The man asks, “which way is success?”
The successful man speaks not, but points to a place off in the distance.
The man, thrilled by the prospect of quick and easy success, rushes off in the appropriate direction. Suddenly, there comes a loud “SPLAT.” Eventually, the man limps back, tattered and stunned, assuming he must have misinterpreted the message. He repeats his question to the successful man, who again points silently in the same direction.
The man obediently walks off once more. This time the splat is deafening, and when the man crawls back, he is bloody, broken, tattered, and irate. “I asked you which way is success,” he screams at the successful man. “I followed the direction you indicated. And all I got was splatted! No more of this pointing! Talk!” Only then does the successful man speak, and what he says is this: “Success IS that way. Just a little PAST splat.”
Our best thinking has gotten us to where we are today. The definition of insanity is to continue thinking the same way and expect different results.
The significant problems we face cannot be solved at the same level of thinking we were at when we created them.-Albert Einstein
Our best thinking got us to where we are today. To be successful we must have or develop an attitude of success. The reason Robert Kiyosaki endorses network marketing is because this is an arena where you can develop in all areas. Self-improvement is a neglected area in traditional education. If you are in network marketing or are considering it make sure you do your homework; don’t just sign up with a friend. If your company is not teaching you to develop personally, embracing the internet as means of attracting people to you and teaching you to use the many resources available to you to leverage your time consider that a red flag. I thought I was part of a great system. Their personal development education was invaluable and transferable. It was excellent except for one minor detail; their method of finding people still involved making a list, contacting family and friends and when our list dried up to go mall crawling.
So by all means find a company that will encourage you to develop personally and encourage you to fail forward and at the same time teach you to leverage your time and let the internet be your main tool of leverage. As Robert Kiyosaki says, the secret of the rich is leverage.